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My appreciation to the creative team for a design that feels seasonal yet evergreen at the same time.
In the 1950s, marketers embraced the concept of the Unique Selling Point (USP), which is a strategy where advertisers crafted a phrase for their product and then echoed that message across all media...
We’ve all been there as consumers, finding ourselves unexpectedly clued into a new product or service that fits a need or desire we may not have even been consciously aware of This phenomenon...
2023, The Year of Barbie Let’s reflect for a moment on one of the biggest marketing successes of 2023: the immense success of the movie, Barbie Leading up to its July release, Barbie’s signature...
